The Art of Listening to Your Customer’s Wants, July 23, 2019
Say you go into a bakery, and the staff pushes their desserts on to you, “Made with fresh cream…” but you’re lactose intolerant or aren’t into dairy products… Or you go into a car dealership and the sales rep tries to sell you a sports car, when you have a toddler… Or you go into a flooring store and they’re trying to push their limited supply of vinyl on you, when what you really want are tiles… How would that feel? Would you feel it’s about you or them?
This is a common mistake, where businesses are so focused on what they want to present to the customer – a current special, their memorized sales pitch, a product on sale, the services they provide – failing to listen to what the customer actually wants, possibly leading to frustration and or disinterest in pursuing anything further with them.
On the contrary, you go into a store or contact a company, and you are asked questions and attentively listened to about your wants and needs…
Which business type do you want to be?
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